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Consider the following information for a simultaneous move game: Two discount stores (megastore and superstore)are interested in expanding their market share through advertising.The table below depicts the strategic outcomes (profits)of both stores with and without advertising.Payoffs for Megastore are in bold.

-When the game does reach the Nash Equilibrium,the payoffs for both stores will be

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Consider the following information for a simultaneous move game: Two discount stores (megastore and superstore)are interested in expanding their market share through advertising.The table below depicts the strategic outcomes (profits)of both stores with and without advertising.Payoffs for Megastore are in bold.
 
-When the game does reach the Nash Equilibrium,the payoffs for both stores will be

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Megastore will choose the strategy that gives it the highest payoff, and Superstore will do the same. The Nash Equilibrium is the point where neither store can improve its payoff by changing its strategy. In this case, the Nash Equilibrium is for Megastore to choose "High" and Superstore to choose "Low". This gives Megastore a payoff of $95 and Superstore a payoff of $80.

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