Mechanisms that manufacturers can use to deal with misaligned retailer incentives include
A) setting a maximum retail price
B) allowing many retailers to sell the product in each market
C) preventing retailers from compensating sales staff for demonstrating the product
D) providing manufacturer staff to demonstrate the product in stores

Question

Quizplus · Accepted Answer

The Answer of Mechanisms that manufacturers can use to deal with misaligned retailer incentives include
A) setting a maximum retail price
B) allowing many retailers to sell the product in each market
C) preventing retailers from compensating sales staff for demonstrating the product
D) providing manufacturer staff to demonstrate the product in stores

Mechanisms That Manufacturers Can Use to Deal with Misaligned Retailer