The L in OLI theory stands for loyalty,and this factor makes it more difficult for firms to substitute foreign operations for domestic as they fear a loss of sales due to negative publicity.

Question

Quizplus · Accepted Answer

The L in OLI theory stands for Location, which refers to the advantages of conducting operations in a specific location due to factors like market access, resources, and legal/regulatory environment.

The L in OLI Theory Stands for Loyalty,and This Factor