Most focus groups are interested in:
A) spontaneity and emergence of themes
B) gathering vast amounts of data
C) illicit specific participant response patterns
D) unblocking cognition

Question

Quizplus · Accepted Answer

Most focus groups prioritize spontaneity and the emergence of themes over gathering vast amounts of data or eliciting specific response patterns. The goal is to create an open forum for discussion and allow participants to freely express their thoughts and opinions. This can lead to valuable insights and unexpected themes that may not have been identified through more structured research methods. Unblocking cognition is also a common goal of focus groups, but this ties in with the emphasis on spontaneity and free expression.

Most Focus Groups Are Interested In