A focus group is typically classified as a type of:
A) survey based research
B) qualitative interview
C) forced interaction
D) advanced analytical technique

Question

Quizplus · Accepted Answer

A focus group is a qualitative research method that involves a group discussion facilitated by a trained moderator, typically lasting 1-2 hours. The purpose is to gather in-depth insights and opinions from participants about a specific product, service or issue. Focus groups are not considered survey based research, forced interaction, or an advanced analytical technique.

A Focus Group Is Typically Classified as a Type Of