In "Motorcycles,Membership,and Belonging," McCurdy argues that Honda company employees take on the role of __________ as they ride along with "Wingers" as participant observers,gaining insight on how to improve and redesign their motorcycles to meet riders' needs.

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Honda company employees are taking on the role of ethnographers, which involves becoming participant observers to gain insight and understanding of their target audience's needs and experiences.

In "Motorcycles,Membership,and Belonging," McCurdy Argues That Honda Company Employees Take