The strategy of treating each country as a unique market and in total isolation is referred to as _____.
A) total globalization
B) standardization
C) semiglobalization
D) localization

Question

The strategy of treating each country as a unique market and in total isolation is referred to as _____.
A) total globalization 
B) standardization 
C) semiglobalization 
D) localization

Quizplus · Accepted Answer

The strategy of treating each country as a unique market and in total isolation is referred to as localization. This approach recognizes the cultural, social, and economic differences among countries and tailors marketing and product strategies to fit the specific needs and preferences of each market.

The Strategy of Treating Each Country as a Unique Market