Becoming a licensee or franchisee of a foreign brand does not internationalize the licensee or franchisee firm.

Question

Quizplus · Accepted Answer

Becoming a licensee or franchisee of a foreign brand does not internationalize the licensee or franchisee firm as it simply involves obtaining the right to use the foreign brand's name and business system, without necessarily involving significant expansion into global markets or adopting an international business strategy.

Becoming a Licensee or Franchisee of a Foreign Brand Does