Relative to licensing and franchising,_____ allow a firm to have better control of how its proprietary technology is used while entering foreign markets.

Question

Quizplus · Accepted Answer

Licensing and franchising involve granting permission to use a company's proprietary technology or brand name to a foreign entity, which may not always use it in accordance with the owner's preferences. Foreign direct investments, on the other hand, involve establishing a wholly-owned subsidiary or acquiring ownership in a foreign company, providing the owner with greater control over how their technology or brand is used in the foreign market.

Relative to Licensing and Franchising,_____ Allow a Firm to Have