_____ refers to the amount of resources committed to entering a foreign market.
A) Scale of entry
B) Mode of entry
C) Institutional distance
D) Benchmarking

Question

_____ refers to the amount of resources committed to entering a foreign market.
A) Scale of entry 
B) Mode of entry 
C) Institutional distance 
D) Benchmarking

Quizplus · Accepted Answer

Scale of entry refers to the amount of resources, such as capital, technology, and manpower, committed to entering a foreign market. Mode of entry refers to the strategic approach taken to enter a foreign market (e.g., exporting, licensing, franchising, joint venture, wholly owned subsidiary). Institutional distance refers to the extent of differences between the regulatory, normative, and cognitive institutions in the home and host countries. Benchmarking is a process of comparing one's performance or practices with other companies or industries to identify areas for improvement.

_____ Refers to the Amount of Resources Committed to Entering