Which of the following is true of licensing/franchising?
A) The licensor/franchisor has to bear the full costs and risks associated with foreign expansion.
B) The licensing/franchising strategy creates very limited competitors.
C) The licensor/franchisor has the ability to coordinate globally.
D) The licensor/franchisor does not have tight control over technology and marketing.

Question

Which of the following is true of licensing/franchising? 
A) The licensor/franchisor has to bear the full costs and risks associated with foreign expansion. 
B) The licensing/franchising strategy creates very limited competitors. 
C) The licensor/franchisor has the ability to coordinate globally. 
D) The licensor/franchisor does not have tight control over technology and marketing.

Quizplus · Accepted Answer

Licensing/franchising involves granting rights to another party, which means the licensor/franchisor often lacks tight control over technology and marketing, as these are managed by the licensee/franchisee.

Which of the Following Is True of Licensing/franchising