Blue ocean strategy focuses on _____.
A) developing new markets
B) attacking core markets defended by rivals
C) attacking new markets explored by rivals
D) leading a price war

Question

Blue ocean strategy focuses on _____.
A) developing new markets 
B) attacking core markets defended by rivals 
C) attacking new markets explored by rivals 
D) leading a price war

Quizplus · Accepted Answer

Blue ocean strategy is all about creating new markets or marketplaces that do not exist currently. The approach is to offer unique, untapped products or services that appeal to a broad customer base and that are not offered by competitors. This is in contrast to red ocean strategy, which focuses on competing in existing markets by, for example, slashing prices or boosting advertising efforts.

Blue Ocean Strategy Focuses on _____