If globalization pressures for a firm are relatively low,and if the firm has skills and assets that are transferable overseas,which of the following is the best strategy for the firm to use?

Question

Quizplus · Accepted Answer

If the firm has transferable skills and assets, an extender strategy would be the best choice. This strategy involves using those skills and assets to expand the firm's market beyond its current market while minimizing the risks associated with globalization. The firm can do this by selectively expanding into foreign markets that are most similar to its existing market, where the firm's existing skills and assets are most likely to be transferable.

If Globalization Pressures for a Firm Are Relatively Low,and If