The transnational strategy is usually the easiest strategy for an MNE to implement and the first one adopted when the firm ventures abroad.

Question

Quizplus · Accepted Answer

The global strategy is usually the easiest strategy for an MNE to implement as it involves maintaining a standardized product and marketing approach across all international markets. The transnational strategy is the most complex and difficult to implement as it requires balancing global integration with local responsiveness.

The Transnational Strategy Is Usually the Easiest Strategy for an MNE