Ethnocentrism should be encouraged in international marketing.

Question

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Ethnocentrism is the belief that one's own culture is superior to others. Encouraging ethnocentrism in international marketing can be harmful as it can lead to a lack of respect and understanding for other cultures, which can ultimately damage relationships with international customers and clients. International marketing should instead focus on cultural sensitivity and adaptability to better cater to the preferences and needs of diverse markets.

Ethnocentrism Should Be Encouraged in International Marketing