_____ refers to a philosophy or way of thinking that places the highest priority on the creation of superior customer value in the marketplace.

Question

Quizplus · Accepted Answer

Market orientation is a business philosophy that focuses on satisfying customer needs and wants while also achieving organizational goals. This means that businesses strive to understand their customers' needs and preferences and create products or services that meet those needs better than their competitors. The ultimate goal is to create superior customer value, which can lead to increased customer loyalty, repeat business, and long-term profitability.

_____ Refers to a Philosophy or Way of Thinking That