Top management at a reactive firm not only supports and champions CSR activities,but also views CSR as a source of differentiation that permeates throughout the corporate DNA.

Question

Quizplus · Accepted Answer

A reactive firm typically responds to external pressures and does not proactively integrate CSR into its core strategy or view it as a source of differentiation; this description better fits a proactive or strategic approach to CSR.

Top Management at a Reactive Firm Not Only Supports and Champions