The purpose of the __________ proposition is not to invent a further set of values,but to help to ensure that the purpose and value statements that currently exist are translated into something relevant and meaningful to employees.
A) brand
B) employer brand
C) employer image
D) organizational image

Question

Quizplus · Accepted Answer

The proposition mentioned is related to employees and how to make existing purpose and value statements relevant and meaningful to them, which falls under the domain of employer branding. Therefore, the correct choice is B, employer brand. The other options (A, C, D) are not directly related to the proposition's purpose.

The Purpose of the __________ Proposition Is Not to Invent