Rather than have a one-size-fits-all marketing strategy,Allstate Insurance Co.__________ its marketing and employment offerings.
A) congeals
B) solidifies
C) customizes
D) strategies

Question

Quizplus · Accepted Answer

The sentence implies that Allstate Insurance Co. tailors its marketing and employment offerings to specific groups or individuals rather than using a standardized approach. "Customizes" is the best fitting option as it means to modify something to suit a particular individual or group. "Congeals" means to solidify or come together, but it does not fit the context of the sentence. "Solidifies" means to make something stronger or more secure, but it does not fit the context of the sentence. "Strategies" refers to a plan or course of action, but it does not capture the idea of tailoring marketing and employment offerings.

Rather Than Have a One-Size-Fits-All Marketing Strategy,Allstate Insurance Co