According to Michael Porter,to have a competitive advantage a company must ultimately be able to give customers _______________.

Question

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Michael Porter's definition of competitive advantage is that a company must be able to provide superior value to its customers. This means that customers are not only receiving a quality product but also paying a fair price for it. Providing excellent customer service or having every possible product feature does not necessarily create a sustainable competitive advantage.

According to Michael Porter,to Have a Competitive Advantage a Company