Which researcher identified the two types of values: terminal and instrumental?
A) Anne Sweeney
B) Milton Rokeach
C) David Neeleman
D) Nelson Mandela

Question

Quizplus · Accepted Answer

Milton Rokeach identified the two types of values: terminal values, which refer to desirable end-states or goals, and instrumental values, which refer to desirable modes of behavior or means of achieving goals.

Which Researcher Identified the Two Types of Values: Terminal and Instrumental