Describing a decision as a loss or a gain influences our evaluation of alternatives.What term refers to this phenomenon?

Question

Quizplus · Accepted Answer

The term that refers to this phenomenon is framing. This refers to the way in which information is presented or framed, which can influence our decision making and perception of alternatives. A decision presented as a gain may be more attractive than the same decision presented as a loss, even if the outcomes are objectively identical.

Describing a Decision as a Loss or a Gain Influences