What term refers to our tendency to experience losses more strongly than gains?
A) loss aversion
B) framing
C) gain bias
D) attribution error

Question

Quizplus · Accepted Answer

Loss aversion refers to the cognitive bias where people tend to feel the negative effects of losses more strongly than they feel the positive effects of gains. This bias is often observed in economic decision-making and can affect investor behavior, gambling behavior, and consumer choices.

What Term Refers to Our Tendency to Experience Losses More