Managers who initiate a project are __________ likely to perceive that it is failing and __________ likely to continue funding it as compared to managers assuming leadership after a project has started.
A) more, more
B) less, less
C) more, less
D) less, more

Question

Quizplus · Accepted Answer

This phenomenon is explained by the sunk cost fallacy and ownership bias. Managers who initiate a project are less likely to perceive it as failing due to their emotional investment and are more likely to continue funding it, hoping to turn things around, compared to managers who take over an existing project and can view its progress more objectively.

Managers Who Initiate a Project Are __________ Likely to Perceive