Church & Dwight showed the current brand team that the new arrangement would give them dedicated resources to use to do more with their own brands.The current brand team saw the logic of having dedicated resources to innovation and subsequent organic growth.This is an example of which influence tactic?

Question

Quizplus · Accepted Answer

The influence tactic being used in this scenario is rational persuasion, as the new arrangement is being presented to the current brand team in a logical and persuasive manner, highlighting the benefits that they would receive as a result.

Church & Dwight Showed the Current Brand Team That the New