Eric Villa obtained a license to sell real estate and then accepted a sales position with a local Century 21 agency.To prepare for this new position,he purchased and read a research report entitled "Buying Habits of Today's Home Buyers." Mr.Villa is attempting to develop a:

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Eric Villa is attempting to develop a customer strategy, as he is researching the buying habits of today's home buyers to better understand their needs and preferences. This will allow him to tailor his approach and better serve his customers. The other strategies listed (presentation, product, relationship, and price) may also be important in real estate sales, but based on the information given, customer strategy is the most relevant.

Eric Villa Obtained a License to Sell Real Estate and Then