Jenny Johansson sells customized buses like the ones bands use while on road tours.Her company has recently assigned her to a new territory in the Upper Midwest,and she is reevaluating the sales strategies she used in her old territory in New England.
-During a presentation,when communicating the value proposition to the customer,Jenny should focus on:

Question

Quizplus · Accepted Answer

When communicating the value proposition to the customer, Jenny should focus on how the customized bus will solve problems for the customer. This will help the customer understand the benefits that the bus will bring to their specific situation, making it more likely that they will want to purchase the bus. Focusing on the features, gas mileage, or materials used in the modification of the bus may be important information, but they are not the most valuable aspects to the customer when considering whether to purchase the bus. Additionally, discussing the cost savings of driving a bus over chartering a plane may be relevant, but it does not directly address how the bus will solve problems for the customer.

Jenny Johansson Sells Customized Buses Like the Ones Bands Use