AdVance Corporation is a company that formulates and manufactures fertilizers for the farming industry.The company produces several standardized formulas that can be purchased directly through the retail arms of the company,but it also formulates custom fertilizers for farms.
-Which of the following is the best use of a CRM system for a salesperson for AdVance in terms of relationship strategy?
A)remembering customers' birthdays to send them cards to maintain the relationship
B)sending emails to customers at regular intervals checking on performance of the fertilizer the customer purchased from AdVance
C)sending emails reminding prospects that AdVance can mix custom fertilizer formulations
D)running the numbers in the CRM system to show the salesperson's pipeline on a given day
E)charting out what information has been given by the customer and what is still needed to complete the customer's file

Question

Quizplus · Accepted Answer

Sending emails to customers at regular intervals to check on performance of the fertilizer purchased from AdVance is the best use of a CRM system for a salesperson in terms of relationship strategy. This not only helps in maintaining a good relationship with the customers but also helps AdVance in understanding the issues faced by the customers and improving their products accordingly. Option A is a nice gesture, but it is not an effective relationship strategy. Option C is more of a promotional activity, and option D is more of a sales pipeline management activity. Option E is more of an administrative task.

AdVance Corporation Is a Company That Formulates and Manufactures Fertilizers