A customer is rude to the salesperson who calls on her,asks for research and market data to be faxed to her secretary,refuses to take courtesy calls from the salesperson,but places several large orders for the product from the salesperson.What explains this discordant behavior?

Question

Quizplus · Accepted Answer

The customer's behavior is likely indicative of a Directive buying style. This type of buyer prefers to limit contact with the salesperson and makes decisions based on facts and data. The customer's rudeness and refusal to take courtesy calls may be an attempt to streamline the buying process and avoid wasting time on non-essential interactions. However, the fact that the customer places several large orders indicates that they are interested in the product and willing to purchase it despite their demeanor.

A Customer Is Rude to the Salesperson Who Calls on Her,asks