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A Salesperson's Sales Manager Exerts Strong Influence on Whether the Sales

Question 64

Multiple Choice

A salesperson's sales manager exerts strong influence on whether the sales rep acts ethically or not.A sales manager may not even be aware of the influence she wields or the effect her words or management techniques have on her employees.Of the following actions by a sales manager,which one could most easily be construed by an employee as a directive to use unethical conduct?


A) A sales manager could offer an incentive or prize to salespeople who meet or exceed their quotas.
B) A sales manager could send an email to the entire department whenever a sales rep closes a sale.
C) A sales manager could attempt to motivate her staff by telling them they need to hit their quotas no matter what it takes.
D) A sales manager could institute a Gold Circle for Excellence designation for sales reps who hit or exceed their quotas four or more quarters in a row.
E) A sales manager could provide backup to her employees by calling on their biggest accounts every few months to let them know the company stands behind its product.

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