The positioning process:
A)must be continually modified to match customer wants and needs
B)is a value-added process conducted by the salesperson
C)means isolating yourself from your competitors
D)is performed by the customer as part of the buying cycle
E)should be performed every five years

Question

Quizplus · Accepted Answer

The positioning process must be continually modified to match customer wants and needs in order to remain relevant and competitive in the market. The process requires ongoing analysis and adaptation to changing customer preferences and market trends.

The Positioning Process