Research reported in the Harvard Business Review indicates that it is very difficult to build customer loyalty if you are selling only:
A)the generic product
B)the expected product
C)the potential product
D)the value-added product
E)the sales product

Question

Quizplus · Accepted Answer

Selling only the expected product means that the customer is getting exactly what they anticipated, but there is nothing special or unique about it. This makes it difficult to differentiate from competitors and build customer loyalty. To create loyalty, companies need to offer something beyond what is expected or generic.

Research Reported in the Harvard Business Review Indicates That It