As the level of competition increases,especially in the case of a mature product,salespeople must look more carefully into the:
A)expected product
B)potential product
C)generic product
D)value-added product
E)well-established product

Question

Quizplus · Accepted Answer

As the level of competition increases, it becomes important for salespeople to look into the potential of the product. This means assessing what additional benefits or features the product can offer compared to competitors, and finding ways to differentiate it in the market. Focusing on the potential product allows salespeople to position it in a unique way and provide value for customers, even if it is a mature product.

As the Level of Competition Increases,especially in the Case of a Mature