A designer releases her fall line of handbags, including one that retails for $6,000. This bag is a limited edition; only 500 will be produced, and orders will only be accepted from clients who have previously purchased a handbag from the designer. Customers will be put on a waitlist in the order in which the handbag orders are received
-How is this handbag being positioned and differentiated from other handbags similar in manufacturing and look?
A)The handbag is being positioned on price.
B)The handbag is being positioned on exclusivity.
C)The handbag is being positioned on convenience.
D)The handbag is being positioned on design.
E)The handbag is being positioned on versatility.

Question

Quizplus · Accepted Answer

The handbag is being positioned on exclusivity by limiting the production to 500 and only allowing orders from clients who have previously purchased a handbag from the designer. The high price is also a factor in emphasizing its exclusivity.

A Designer Releases Her Fall Line of Handbags, Including One