Patronage buying motives are particularly important when product offerings from several companies are very similar.

Name: Patronage buying motives are particularly important when product offerings from several companies are very similar.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Patronage buying motives refer to the reasons why a customer chooses to buy from one company over another, even though the product offerings are very similar. Therefore, in such cases, patronage buying motives become particularly important.

Patronage Buying Motives Are Particularly Important When Product Offerings from Several