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Which Type of Selling Appeals to Buyers Who Prefer to Purchase

Question 3

Multiple Choice

Which type of selling appeals to buyers who prefer to purchase a packaged solution to a problem from a single seller,thus avoiding all the separate decisions involved in a complex buying situation?


A) Modified selling
B) Bundled-option selling
C) Straight selling
D) Transactional selling
E) Systems selling

Correct Answer:

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