A careful study of buying behavior reveals that people make buying decisions based on:

Question

Quizplus · Accepted Answer

Buying behavior is driven by both emotional and rational factors. Emotional factors include things like personal preference, desires, and impulses, while rational factors relate to practical considerations such as price, quality, and convenience. People often make buying decisions based on a mixture of both emotional and rational factors.

A Careful Study of Buying Behavior Reveals That People Make