The Sales Director of a Food Supply House to Restaurants

The sales director of a food supply house to restaurants has been analyzing sales for the past two years,and has discovered that sales representatives have been losing sales and giving larger discounts than they should,and giving away too many "freebies" to clients.
-A salesperson who goes into a negotiation process without any preparation is likely either to lose the sale or:

A) to give in to the buyer with discounts that are too large
B) to create a solution both buyer and sales representative are happy with
C) to sell a product that doesn't exist
D) to give the prospect too much overwhelming information
E) to promote the competition