The sales director of a food supply house to restaurants has been analyzing sales for the past two years,and has discovered that sales representatives have been losing sales and giving larger discounts than they should,and giving away too many "freebies" to clients.
-The sales director requires the sales representatives to undergo further training in:

Question

Quizplus · Accepted Answer

The issue at hand is the representatives giving away too many discounts and freebies to clients, indicating that they are not fully understanding the needs and wants of their clients. By providing training in needs discovery, the representatives will be able to identify and understand the specific requirements of each client, leading to better sales outcomes and fewer unnecessary discounts and freebies.

The Sales Director of a Food Supply House to Restaurants