Alana Pierce is the director of Membership Programs for the Tammerline Zoo.She develops the programs and sells them to zoo visitors.The programs are tiered and include discounts and special perks for members.
-A member contacts Alana to complain that every time she brings her children to the zoo,the members only parking lot is filled and she is forced to park farther away in the general admission parking lot.This is an example of the zoo:
A)not fulfilling the basic contract of the purchase
B)giving the customer the basics of the contract but nothing else
C)not adding value to the purchase for the customer
D)not being able to control the member experience
E)creating the moment of magic

Question

Quizplus · Accepted Answer

By advertising a members-only parking lot as a perk of membership, the zoo has implicitly promised this benefit to its members. As such, not fulfilling this promise by allowing general admission visitors to park in the members-only parking lot would mean that the basic contract of the purchase is not being fulfilled.

Alana Pierce Is the Director of Membership Programs for the Tammerline