A local animal rights organization engages a public relations expert to learn effective ways to get its message out to the general public and other useful strategies to motivate potential recruits. The organization settles on a series of different messages to get the public to share its animal rights orientation. In this scenario, __________ is being used to boost recruitment and participation.

Question

Quizplus · Accepted Answer

The scenario describes the use of different messages, which suggests the use of framing as a strategy to reach and motivate potential recruits. Framing involves crafting messages and communications in a way that resonates with the target audience and motivates them to take action.

A Local Animal Rights Organization Engages a Public Relations Expert