Which of the following potential projects studying convenience stores could be said to be utilizing a qualitative research method?

Question

Quizplus · Accepted Answer

Observing and interacting with people in a real-world setting is a qualitative research method known as ethnography. This method involves gathering descriptive data about human behavior, culture, and social phenomena through direct observation and participation in the context under study. In this case, the researcher is observing how people interact with clerks at convenience stores, which can provide insights into customer service, communication, and buying behavior. The other choices involve quantitative methods such as inventory analysis, statistical modeling, and data mining that focus on numerical and objective data rather than subjective observations.

Which of the Following Potential Projects Studying Convenience Stores Could