You are about to conduct a survey.You want to select a sample to mirror the larger population you are studying and to reflect the demographics of that population.Which type of sampling should you use?

Question

Quizplus · Accepted Answer

Probability sampling allows for the selection of a sample in such a way that it reflects the larger population being studied. This ensures that the sample is representative of the population and reduces the risk of bias. Additionally, probability sampling can be used to reflect the demographics of the population by employing random selection methods that ensure that all members of the population have an equal chance of being selected for the sample. This makes probability sampling the best choice for selecting a sample to mirror the larger population and reflect its demographics.

You Are About to Conduct a Survey