A local animal rights organization engages a public relations expert to learn effective ways to get its message out to the general public and other useful strategies to motivate potential recruits.The organization settles on a series of different messages to get the public to share its animal rights orientation.In this scenario,__________ is being used to boost recruitment and participation.

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The scenario describes the use of different messages, which is a form of framing, to communicate the animal rights organization's values to the public and motivate them to join. This is a common strategy to boost participation in social movements. Activism refers to the actual participation in social and political activities, whereas counter-mobilization is a response to opposition from other groups. Biographical availability refers to the readiness or willingness of individuals to participate in a social movement, but it is not directly mentioned in the scenario.

A Local Animal Rights Organization Engages a Public Relations Expert