Giving priority to one's own goals over group goals,and defining one's identity in terms of personal attributes rather than group identifications is the definition of

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Individualism is a cultural and social phenomenon characterized by giving priority to one's own goals over group goals and defining one's identity in terms of personal attributes rather than group identifications. It emphasizes the value of individual freedom and independence, and it is commonly found in Western cultures. High or low self-esteem are individual psychological characteristics, but they do not necessarily imply individualism. Individuality refers to being unique and different from others, which can be present in both individualistic and collectivistic cultures.

Giving Priority to One's Own Goals Over Group Goals,and Defining