According to Aronson,Turner,and Carlsmith (1963) ,the effect of a large versus a small discrepancy between the communicator and the receiver of a message depends on whether or not the
A) receiver of the message is emotionally invested in the topic.
B) receiver of the message is interested in the topic.
C) communicator of the message is credible.
D) communicator of the message is articulate.
Correct Answer:
Verified
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