Werner and her colleagues (2002)conducted a study on aluminum-can recycling at the University of Utah and found that the most effective message was a:

Question

Quizplus · Accepted Answer

Werner and her colleagues found that a two-sided message, which addressed both the positive outcomes of recycling and the negative outcomes of not recycling, was the most effective in promoting aluminum-can recycling at the University of Utah. This type of message acknowledges potential counterarguments and can lead to a more persuasive message overall.

Werner and Her Colleagues (2002)conducted a Study on Aluminum-Can Recycling