The _____-route process is more likely to lead to long-term attitude and behavior changes than is the _____-route process.

Name: The _____-route process is more likely to lead to long-term attitude and behavior changes than is the _____-route process.
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Question

Quizplus · Accepted Answer

The central-route process relies on logical reasoning and cognitive elaboration, leading to more permanent changes in attitudes and behavior. The peripheral-route process relies on superficial cues and emotions, which may lead to more temporary changes.

The _____-Route Process Is More Likely to Lead to Long-Term