Research by Aronson and Linder (1965)suggested that more often than not,we like people more if they

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The research by Aronson and Linder (1965) suggests that people tend to like someone more if they reverse an earlier criticism and come to evaluate them positively. This is known as the "Ben Franklin effect," where doing a favor for someone or changing a negative opinion to a positive one can actually increase liking towards that person. Consistently evaluating someone positively or giving ingratiating feedback might be seen as insincere or manipulative, while consistently giving constructive criticism might lead to resentment or defensiveness. Therefore, reversing an earlier criticism and coming to evaluate someone positively is more likely to increase liking towards them.

Research by Aronson and Linder (1965)suggested That More Often Than