Antonio feels good whenever he sees his favorite supermodel in a magazine or on television.Recently, this supermodel started advertising for a long-distance telephone provider.Now Antonio finds he also has positive feelings about the long-distance telephone company that the supermodel advertises.Antonio's positive feelings toward the long-distance service provider illustrate the classical conditioning process referred to as:
A)second-order conditioning
B)stimulus discrimination
C)stimulus sensitization
D)spontaneous recovery

Question

Quizplus · Accepted Answer

Antonio's positive feelings toward the long-distance telephone provider are a result of the supermodel's association with the company, which is an example of second-order conditioning. The supermodel is the conditioned stimulus (CS) that originally elicited positive feelings in Antonio, and the long-distance telephone provider is the previously neutral stimulus (NS) that became associated with the CS through repeated pairings in the advertisements. Therefore, Antonio's positive feelings toward the long-distance provider are a result of second-order conditioning.

Antonio Feels Good Whenever He Sees His Favorite Supermodel in a Magazine